Medivet Packaging Design

Medivet is a well-known veterinary brand with a wide range of pet products. For this project, we were asked to redesign their dog shampoo packaging. The brief was to design packaging that was clear, engaging, and easy to spot on a white shampoo botte, while making use of a commissioned illustration.

I created a range of label designs exploring layout, colour, and hierarchy to make the product stand out on shelf. Using Medivet’s signature red, I aimed to make the bottle more eye-catching while highlighting the strawberry scent. The commissioned illustration was integrated carefully to support brand recognition without overpowering the layout, and every design decision was made with retail visibility in mind — ensuring strong shelf impact and clear legibility at a glance.